AI Insights · Timothy · October 2022
Top 5 Social Apps Performance in Colombia Q3 2022
Explore the performance of the top 5 social apps in Colombia during Q3 2022, including trends in downloads, revenue, and active users.
During the third quarter of 2022, the top 5 social apps on a unified platform in Colombia showcased varied performances in terms of downloads, revenue, and active users. Data provided by Sensor Tower offers a detailed look at these trends.
Facebook Lite showed a steady performance in weekly revenue, peaking at around $6.7K at the end of June and gradually declining to approximately $5.3K by the end of September. The app's weekly downloads saw a significant spike at the end of August, reaching around 368K, while its weekly active users consistently grew, peaking at nearly 26.4M by the end of the quarter.
TikTok experienced fluctuations in weekly revenue, with a notable peak of approximately $28K in mid-September. Weekly downloads remained robust throughout the quarter, with a high of around 289K in early July and concluding at about 226K by the end of September. The app's active users also grew steadily, reaching nearly 10.9M by the end of the quarter.
Instagram observed a gradual increase in weekly revenue, starting at a modest $75 and peaking at $406 in mid-September. Weekly downloads fluctuated slightly, starting at around 190K and ending at approximately 171K. The number of active users remained relatively stable, hovering around the 20M mark throughout the quarter.
Bigo Live - Live Streaming App saw significant variability in weekly revenue, with a notable peak of around $15.6K in mid-September. Weekly downloads experienced a significant increase at the beginning of September, reaching around 89K, before settling around 45K by the end of the month. Active users peaked at about 489K in early September but showed a decline towards the end of the quarter.
X's weekly revenue remained relatively low but steady, with minor fluctuations around the $20 mark. Weekly downloads saw a slight decrease over the quarter, starting at around 56K and ending at approximately 41K. Active users remained stable, averaging around 4.2M throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
